The Dew was purchased by another entrepreneur and eventually by PepsiCo in 1964. Those who know the original Mountain Dew describe it as more like 7Up than the almost viscous elixir offered today. The brand underwent massive changes both from ownership and recipe perspectives. The term was carried over to the Appalachian region of America referring to local whiskey or moonshine. While the name Mountain Dew is associated with the modern version of the citrus soda, the term is a regional phrase referring to Scotch whiskey made in the Highlands. The drink was born out of a type of necessity as the Hartmans were looking for a suitable, procurable mixer for their Tennessee whiskey. Millennials may be surprised to know that Mountain Dew was created well before they, and possibly their parents, were born. This popularity is largely due to aggressive marketing aimed at this age-group. Mountain Dew became synonymous with extreme sports and rose to prominence as the only citrus-flavored option for punk rock fans and teenagers in the 1990s. If you happened to be born in the 1980s or early 1990s, the phrase “Do the Dew” likely brings back memories of chugging the uniquely green, soda-like drink called Mountain Dew (now widely marketed at Mtn Dew) and taking off on some extreme adventure.
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